Daniel Stuhlpfarrer is a Berlin-based design lead and creative director working across typography, identity, and visual systems. Rooted in typographic research, type design, and systems thinking, his practice translates type and visual identity into scalable brand frameworks. He defines and guides creative direction, design systems, guidelines, and product-facing identity work across technology and cultural contexts, with a focus on building scalable visual systems across brand, marketing, and product.
Currently working at OpenAI.
OpenAI Identity Refresh
Zirbal typefamily
Hawara typefamily
OpenAI Sans - Global Scripts
OpenAI Family of Apps
Kritik Typefamily
IBM Sustainability
Hoat Typefamily
OpenAI Blossom Redraw
Softbank x OpenAI Type Family
Protocol Magazine
Zirbal Typefamily
5-dimensional type design research
SB OAI Typefamily
Berlin State Theatre Corporate Font
OpenAI Wordmarks
Ju Schnee Identity & Corporate Font
Selected clients include:
OpenAI, Meta, IBM, eBay & BUCK
Across culture, media, and independent practice:
Berlin State Theatre of Young Audiences, University of the Arts Berlin, Nordic Biennial of Contemporary Art, Protocol Magazine, Studio Bummens, Visa Vie, and independent collaborators.
Recognitions:
It’s Nice That
Type 01
Type Thursday Berlin
Fonts In Use
TDK Award
It’s a Book Award Leipzig
Design made in Germany
Joseph Binder Award
Cannes Corporate Media & TV Awards
Sorry Press
Teaching:
Typography & Editorial Design
at Berlin University of Applied Sciences
Education:
M.A. Visual Communication (Typography)
University of the Arts Berlin ·
Class of Fons Hickmann
Thesis: Speculative Type Design
B.A. Information Design
Graz University of Applied Sciences · Major in Communication Design