SCHRIFT IST GIFT. TYPEFACES ARE VENOM. A POSTER ABOUT TYPEFACES COMPARED TO CIGARETTES.
I quit smoking one year ago — so I created this personal poster to celebrate this decision — which I’m still sure was absolutely right. In my youth, I encountered the slogan ‘Schrift ist Gift’ [typeface is venom]. It was general knowledge that you just smoke your cigarette until the writing (mostly the name of the brand). At that point, you stub it out because it would get even worse/ toxic if you go on smoking. Because of that, I associate the font on the cigarette with typography and built a poster all around these aspects to ‚stub out‘ my smoking desire.